RESUME

HOLLY M. HINSON

 
1279 Cherokee Road, Apt. C, Louisville, Kentucky 40204
holly@hollyhinson.com
(502) 807-1815
 

MARKETING AND COMMUNICATIONS LEADER

Savvy marketing and public relations professional experienced in positioning and brand strategy, public relations, special events, materials production, internal and external communications. Creative and adaptable writer with journalism background. Experience producing and managing content schedules and deadlines for publications, websites, blogs, SEO and social media tools.

 
Freelance Writer
January 2017 to present
  • Insider Louisville (sponsored content ghostwritten)
  • Business First

NEXGEN aims to combat S. Ind.’s ‘brain drain’

  • Today’s Woman

How She Promotes Peace

  • MD Update
  • Appriss Safety Blog
  • University of Louisville Brown Cancer Center
  • KentuckyOne Health
 
Communications Coordinator, KentuckyOne Health, Louisville Market
March 2013 to April 2017
  • For statewide hospital system, generated written and digital content across multiple communication platforms.
  • Conducted interviews and created written and digital content for employee profiles, nursing recruitment, patient testimonials, corporate communications, employee communications, clinical communications.
 
Media and Brand Coordinator, University of Louisville Hospital and
James Graham Brown Cancer Center
September 2010 to March 2013
  • Guided implementation of brand, marketing and communications strategy for hospital and cancer center. Pitched media on Brown Cancer Center stories and coordinated holiday events, company sponsorship participation in Race for the Cure, Making Strides Against Cancer and other cancer-related events. Created and maintained website content. Launched blog as part of “Grateful Patient” advertising campaign for hospital and cancer center.
  • Production of brochures, community benefit report, patient information packets, patient newsletter and other deliverables for both hospital and cancer center.
  • Primary media spokesperson for James Graham Brown Cancer Center; trained in issues management and crisis communications.
  • “Grateful Patient” advertising campaign project management with pro-bono agency and six-person staff team. Coordination of public relations tour for “Grateful Patients” who became Cancer Center Survivor Ambassadors.
 
Director of Volunteers, Habitat for Humanity of Metro Louisville
July 2009 to September 2010
  • Responsible for managing the recruitment, orientation, placement and coordination of more than 400 volunteer individuals and groups annually to support the Habitat for Humanity mission of building community one block at a time.
 
Associate Director of Public Relations & Marketing, Metro United Way
September 2000 to January 2007
  • Responsible for implementation of all strategic communication plans and public relations strategies to support $30 million fundraising campaigns. Public relations activities garnered an average of $500,000 of earned media value.
  • Primary spokesperson for organization and issues management liaison to Board of Directors.
  • Managed all media relations and briefings, managed quarterly newsletter and e-news products, website content, and worked with pro-bono agency for fundraising campaign, collateral materials, campaign video.
  • Initiated and managed media partnerships including WLKY Success By 6.
  • Early Childhood Initiative partnership. Managed special events including annual Hometown Heroes Volunteer Recognition with more than 300 guests, and annual fundraising Kickoff and Victory Celebration events, averaging 800 guests.
 
Public Relations Director, Presentation Academy
1997 – 2000
  • Managed all internal and external communication for private girls’ high school. Produced alumnae materials and events, fundraising, recruiting, and admissions materials including video. Raised over $100,000 for student scholarships at annual Tower Awards for Women Leaders fundraiser. Taught journalism class.
 

EDUCATION

Bachelor of Arts in Communication, University of Louisville cum laude